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KMID : 1142320180190010033
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Alcohol and Health Behavior Research
2018 Volume.19 No. 1 p.33 ~ p.42
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The Effects of Perceived Behavioral Control on Social Drinking and Solitary Drinking: The Moderating Effects of Alcohol Identity
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Lim Hwa-Hyun
Won Jae-Eun
Lee Hye-Gyu
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Abstract
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Objectives: This study aimed to investigate the effects of perceived behavioral control and alcohol identity on alcohol consumption in social drinking and solitary drinking, respectively.
Methods: A survey was conducted with 521 Korean adults who had an experience of drinking alone. The amounts of alcohol consumption when drinking in a group and alone, perceived behavioral control, and alcohol identity were measured.
Results: Results of the regression analyses are as follows. Both perceived behavioral control and alcohol identity had main effects on alcohol consumption when drinking both in a group and alone. There were also interaction effects of perceived behavioral control and alcohol identity. When people had a strong alcohol identity, the effects of perceived behavioral control on both drinking in a group and alone were stronger.
Conclusion: These findings suggest that alcohol identity and perceived behavioral control should be considered when an intervention is designed to reduce alcohol consumption.
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KEYWORD
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alcohol identity, perceived behavioral control, social drinking, solitary drinking
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